Latinos are the fastest growing demographic group in the United States. This year alone, 500,000 Latinos will turn 18, making them eligible to vote. And after more than three years of President Barack Obama’s policies, most Latino voters are demanding a new direction. A majority of likely Latino voters now say that America is on the wrong track, according to a recent Tarrance Group survey.
Republicans are working hard to engage with the Latino community and to offer that new direction. Obama may have won the Latino vote in 2008, but his record of broken promises makes him a less formidable candidate in 2012.
The Republican National Committee announced a dramatic expansion of its Hispanic Outreach program earlier this year — including new staff, new initiatives and a new social media strategy. We have launched an innovative bilingual mobile messaging campaign, recruited activists and volunteers and continued taking our message to Spanish-language radio and TV stations.